Online Marketing Basics: A Quick Tutorial About On-Page SEO Factors for Beginners



Traffic to your online business site is your lifeblood, and you should have some kind of daily effort to achieve more traffic and improve lead generation. Learning how to properly execute optimization for search engines is the one vital step to getting organic traffic.

If you are just new to all this, then it is important to understand the two components of SEO: getting backlinks and the stuff you do on your pages. So let's dive into this important topic so you can read these very handy suggestions.

Perhaps the first things that you need to really focus on are the keyword phrases you most want to work with. Making your on page SEO work in your favor is knowing which keywords you are honestly going after. You need to put in some research time and figure out the keywords that you are going to go with. You don't have to spend gobs of money on buying high tech keyword mining tools for this purpose. All you have to do is use one of those free tools like the "Google Keyword Tool" and you should be okay. It's good to pick the keywords for which competition is not already fierce. And you need to make sure it will bring in a considerable level of traffic too. If you track down one of these keywords, you'll have a much easier time of your on page optimization.


Take great care with your permalink settings for your blogs because that will determine a lot with SEO. Google does look at filenames and checks for keywords used in them, and that is another aspect of good SEO. But in the end you still have to make things look readable and make sense for the reader. So you know that there is a fine line between going all out for the search spiders as opposed to the visitor. Your Wordpress panel will have a little tab where you can structure your permalinks the way you want them.

Lastly, make sure you're placing your main keywords or phrases in the meta title and meta description tags. Search engines really have come quite a long way over the last few years. They have far more intelligence than they used to when it comes to learning about web pages. When you include your primary keywords and phrases in your meta title and description tags, you tell Google and the other big search engines exactly what your pages are all about. You need to keep things as clear as you can with the search engines. Make the job easy for them, not hard. Every single on page SEO technique that you implement will take you a long way. However, you have to keep your site updated with the latest changes in the SEO industry. You simply can't throw a website up online and then go play at other things while you wait for magic to happen to you. Improving the on page SEO of your blog or website is something that is ongoing. It isn't something that will happen in just one night; you need to work really hard at it to get every piece in place. The more focus you put onto your on page SEO and the more effort you put into keeping up to date with the industry, the better off you will be in the long run in terms of the success levels you can reach.


Google AdWords and SEO

To get lots of targeted traffic to your site fast, Google Adwords makes it quick and easy. You may have heard of hundreds of different techniques for getting visitors to your website, but as far as targeted traffic goes, nothing beats Adwords. Where a novice may fail with Adwords is by not following the specific steps to build a solid foundation from the beginning, to achieve the results over the long term. Failing this, is like tossing your money to the wind and I'm fairly confident you want to hold on to as much of that as possible, don't you? Then, continue reading this article to gain better understanding how to use Google Adwords effectively to make a decent return on your investment.


The targeted keywords in your ad and in your landing page must be relevant to each other. You should make your ad distinctive so that when someone sees your ad, they click on it. The chances of somebody clicking your ad increase when you use the targeted keyword in the headline and body of your ad because it will show up on Google in bold and be highlighted for the searcher. You need to test and review your ads--it is just as important as the building of your campaign. It is important to test out a bunch of different versions of your ads and then make adjustments as you need them. When you run your own campaign it is much like simply doing lots of tests over and over again for as long as the campaign is up. It is vital to do this so you can make sure that your campaign is as optimized as it can possibly be. If you notice that a particular campaign isn't getting a lot of clicks or impressions, be sure to make it better or get rid of it. It is important to do this because poorly performing ads and campaigns can really hurt your whole effort.

The text box labeled, "negative keywords" inside your Adwords platform is used to make sure that your ad doesn't show up when certain words are used like, "free", "low cost",etc. This is because you don't want to attract any freebie hunters and waste your clicks. You don't want to be paying for people looking for free stuff, instead you want qualified buyers who are motivated to buy. Test the "negative keyword" option by doing a search for your keywords when your campaign is running and see if your ad shows up.


Google still dominates the landscape of delivering targeted Pay-Per-Click ads and results for their advertisers despite the major growth in the industry over the last few years. Google put PPC advertising on the map and perfected it to a science and that is why no one can come close to producing the same kind of results. So being a beginner in AdWords you will have to be careful to craft your campaign the right way because you'll be facing stiff competition in whatever niche you're targeting.

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